What Google Ads’ latest announcement means for BMM
If you're like me, you love BMM (broad match modifier) as a way to indicate certain words that must be in a search query in…
Brian ShillingFebruary 8, 2021
Google Ads vs. LinkedIn Ads: Which channel works for B2B health tech and life sciences brands
Five years ago, almost all our client requests for pay-per-click (PPC) ads were for Google search and display ads. Today, our clients spend 80% of…
Chris SlocumbNovember 2, 2020
How to setup an effective Google Ads account in under 2 hours
Fear of the unknown can often keep us out of the game. Such is the case for many companies when it comes to pay-per-click advertising....
Chris SlocumbMarch 13, 2019
