What’s the difference between copywriting and content writing?
Copywriting and content writing are pretty different, but both require a thoughtful and intentional approach when writing. While each functions differently for your overarching marketing…
Rayna SouthartMay 26, 2021
From flat to all that, 7 tips for writing headlines with a punch
It doesn’t matter how great your content is if your audience doesn’t get past the headline. The headline is your chance to grab your reader’s…
Melanie HilliardJanuary 25, 2021
The Importance of a Style Guide
The way your company is perceived is vital to the success of your business and the strength of your customer relationships. Developing a style guide is...
Brian ShillingApril 24, 2017
Back to Basics: Punctuation Rules
Punctuation is a critical component of clear communication, especially in business. Proper punctuation can be the difference between drawing a reader in and losing them...
Brian ShillingApril 8, 2017
Website Copywriting Best Practices for SEO
When writing copy for your website, keep in mind the two audiences you need to write for: your human audience and your robot audience. No,...
Brian ShillingSeptember 7, 2016
