b2b Archives - Clarity Quest

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The patient experience B2B marketing guide

Map how your product/service fits into the patient journey Even though the B2B health tech marketer’s primary goal is to reach buyers at healthcare organizations,…

Melanie HilliardSeptember 20, 2021

Branding Content Marketing Marketing Tips

Power up your B2B content: writing for real people

For today’s B2B marketers, the constant pursuit of writing fresh content that converts can leave you feeling a little “meh”. After all, it’s hard to…

Melanie HilliardJuly 1, 2021

Marketing Strategy

Google Ads vs. LinkedIn Ads: Which channel works for B2B health tech and life sciences brands

Five years ago, almost all our client requests for pay-per-click (PPC) ads were for Google search and display ads. Today, our clients spend 80% of…

Chris SlocumbNovember 2, 2020

Content Marketing

B2B Buyer-Vendor Relationships

What qualities make a buyer willing to conduct business with a vendor? Three highly valued traits in business relationships are trust, personal relationships, and responsiveness,...

Brian ShillingApril 20, 2016

Marketing Tips

B2B Nuggets: Women in Leadership, Vendor Trust & The Mythical 10x Marketer

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them...

Brian ShillingFebruary 13, 2016

Online Marketing

Facebook Advertising for B2B

Facebook advertising in a B2B environment is getting more interesting now that you can target custom audiences and add posts in users’ news feeds vs....

Brian ShillingMay 20, 2013

b2b

The patient experience B2B marketing guide

Power up your B2B content: writing for real people

Google Ads vs. LinkedIn Ads: Which channel works for B2B health tech and life sciences brands

B2B Buyer-Vendor Relationships

B2B Nuggets: Women in Leadership, Vendor Trust & The Mythical 10x Marketer

Facebook Advertising for B2B

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