According to a new report by Compete.com, 53% of clicks on organic search results pages go to the top organic listing. If this statistic doesn’t convince you of the importance of being the top search result for your keywords, compare this 53% of clicks going to the first organic search result listing to the mere 15% of clicks on the second listing.
This research shows that being in the top 3 or top 5 of the SERPs is no longer sufficient if you want to drive traffic to your site. The third listing on an organic search results page has been shown to gather just 9% of the clicks, and the fifth listing accrues an abysmal 4%.
If your company is also running a pay-per-click marketing campaign, make sure your campaigns are optimized to perform well and rank highly for your target key phrases. While only 24% of ads on a search results page appear in the top bar, an overwhelming 85% of consumers click on theses ads, making the online advertising space increasingly competitive.
To learn more about search engine optimization services from a Michigan marketing company, contact Clarity Quest today at 877-887-7611. Request a quote.
