Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Three Ways to Get More from Your Marketing Dollar
CMO.com outlines 3 ways to make your marketing efforts more useful and beneficial to your audience.
To Raise Productivity, Let More Employees Work from Home
The work-from-home productivity debate is put to the test in this study by Stanford professor Nicholas Bloom, which finds that employees who worked from home were happier, less likely to quit, and more productive than their office-dwelling coworkers.
How Do B2B Marketers Choose Their Digital Channel Mix?
B2B marketers reveal their criteria for selecting digital marketing channels, including target customers, marketing goals, budget, and more.