It comes as no surprise that B2C marketers are ahead of the curve in social media marketing. Product and service marketers have tapped into the vast consumer audiences available on social networks.
74% of B2C marketers believe social media marketing is core to their business, compared to just 56% of B2B marketers who believe the same, according to the Salesforce 2015 State of Marketing report.
70% of B2C marketers believe social media is a critical enabler to their products and services, while only 55% of B2B marketers believe so. One of the most telling differences between the two groups is the amount of companies with a dedicated social media team. 51% of B2B marketers indicated that their companies have a dedicated team for social media marketing and advertising, while 76% of B2C marketers work for companies with dedicated social teams.
While B2B companies still lag behind in social media, successful B2B marketers are starting to follow suit and tap into social audiences. The trick for B2B social media marketing, especially for healthcare and technology companies, is to hone in on one social channel or platform and truly own it. Find the one place your target customers spend time online and perfect your strategy for that channel. Only after you’ve mastered that channel should you begin to target the next most effective network.
For help with B2B social media marketing, call our outsource marketing agency at 877-887-7611 or fill out our contact form online.
