Mobile marketing and advertising is not always a priority for all businesses. A recent study confirms that there are fundamental differences between B2B and B2C marketers when it comes to mobile marketing.
More B2C marketers believe mobile marketing is core to business success (76%) and have integrated mobile tactics into their overall strategies (77%) than B2B marketers (64% and 53%, respectively).
The influence of mobile marketing on B2C audiences is evident in the number of B2C marketers with a dedicated mobile marketing team, 68%, compared to just 43% of B2B marketers.
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