Nielsen Online’s October 2007 reports show that social networking sites and blogs are still expanding. Social networking giant MySpace drew 19% more unique users between October 2006 and October 2007, and Facebook grew 125% in the same period. Linked In – the business networking site – grew by 189%.
If someone in your company does not have time to blog, then at the very least make sure every employee has a LinkedIn profile that points back to your corporate website.