Marketing Strategy

Social media marketing and marketing automation in health IT podcast

What are social media marketing and marketing automation (MA), and how are these used best in the healthcare technology industry? These are some of the questions Clarity Quest’s SEO and Analytics Lead, Ava Haekler, chatted about with The Mission Maven, Whitney Cole, on Whitney’s podcast.

Social media and marketing automation strategies are a bit different for health tech companies. It can be challenging to find your audience online in this industry and effectively communicate and engage. However, marketers across many industries can have the same questions about social media marketing and marketing automation.

Listen to “How To Keep The Human In Social Media Automation” to learn about:

The purpose of social media marketing and MA
How to choose the best tools
Starting social media management and MA
What not to do with social media management and MA
Social media marketing and MA in the health tech industry
And more!

You can catch the full podcast here, as well as on iTunes, Google Play, and Stitcher.

Want to boost your social media marketing or marketing automation strategy?

We can give you the leg up you’re looking for.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.