The key to a thriving social media presence is strategy, and leveraging a social media management tool allows companies to focus more time on higher-level planning instead of daily tasks.
Posting consistently is expected these days. Understandably, you’re busy, and social media might not be a top priority. Who has time to post multiple times a week on different platforms? What about looking at analytics and social listening, and finding more revenue opportunities? And that doesn’t even touch on how to leverage AI.
Having a social media management tool allows you to do all of these things. This is the best solution for those who want to post on social media but don’t have the time to do it manually. Now, which platform should you use? Our B2B healthcare marketing agency created a comparison matrix to help you decide (click to enlarge).
*Please note that these are just some of the many features offered by these tools. The full suite of capabilities can be found on each tool’s website. The features included in this chart are those we think are the most important to consider when picking a tool. Pricing can also change depending on whether you pay monthly or annually (annually tends to be cheaper). Note that features can change as well.
Also, despite being a marketing powerhouse that our entire team loves, we haven’t included HubSpot as its social media management capabilities are embedded in other features and plans.
Still have questions about choosing a social media management tool?
We can help you find the right tool and develop your brand voice.
Note: This blog post was originally published November 7, 2019, and has been updated to reflect current information.
