Categories: Online Marketing

Running ads before online video loses 16% of audience

TubeMogul just released the results of an interesting study showing almost 16% of viewers will abandon watching a video if there is an ad before the video starts playing. Read the full report.

This is interesting data since many online advertisers may be paying on a cost per impression model when the viewer did not even watch the ad.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.