Categories: Marketing Tips

Responsive Vs. Non-Responsive Email Marketing

Have you incorporated responsive design in your email marketing campaigns?  Many companies have responsive websites but neglect to apply this key design element to promotional emails and newsletters.

Responsive Emails Receive Greater Mobile Engagement

According to Yesmail’s Benchmark Report, over the past three years, more than half of all email opens have occurred on mobile devices. However, merely getting an email opened is typically not the goal. To create a strong brand identity, marketers want consumers to engage with their content. Mobile users are more likely to interact with responsive emails. Develop and use a responsive template to ensure your emails are optimized for all devices.

Over the past three years, more than half of all email opens have occurred on #mobile devices. Share on X

View our infographic below to learn more about the differences between responsive and non-responsive emails:


Embed this infographic on your own site

Copy and paste the following snippet into your site:

<a href='https://www.clarityqst.com/library/infographics/responsive-email-
marketing/'><img src='https://www.clarityqst.com/wp-
content/uploads/2016/06/infographic-responsive-email-marketing-clarity-
quest.jpg' alt='Responsive Email Marketing Infographic'/></a><br/>
Via: <a href='https://www.clarityqst.com'>Clarity Quest Marketing</a>
Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.