Have you incorporated responsive design in your email marketing campaigns? Many companies have responsive websites but neglect to apply this key design element to promotional emails and newsletters.
According to Yesmail’s Benchmark Report, over the past three years, more than half of all email opens have occurred on mobile devices. However, merely getting an email opened is typically not the goal. To create a strong brand identity, marketers want consumers to engage with their content. Mobile users are more likely to interact with responsive emails. Develop and use a responsive template to ensure your emails are optimized for all devices.
Over the past three years, more than half of all email opens have occurred on #mobile devices. Share on XView our infographic below to learn more about the differences between responsive and non-responsive emails:
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<a href='https://www.clarityqst.com/library/infographics/responsive-email- marketing/'><img src='https://www.clarityqst.com/wp- content/uploads/2016/06/infographic-responsive-email-marketing-clarity- quest.jpg' alt='Responsive Email Marketing Infographic'/></a><br/> Via: <a href='https://www.clarityqst.com'>Clarity Quest Marketing</a>