It isn’t just a good idea for the environment, recycling is great for marketing your business as well. Recycling ideas that is. Often content such as articles, snippets or topical advice can be reconstructed or updated as an easy way to build more content and, if online, gain valuable back links.
Also if you spend a good deal of time on content such as blog posts, make sure you distribute subsets of the content on sites such as Twitter. You can also put snippets on your email signature.