Promote your company’s generosity. Many of our clients give time and money to charitable organizations. However, virtually none of them promote the fact. I’m not talking about a self-serving rant, but just letting the community and media aware of the campaign.
Our firm started a campaign to give a percentage of our profits to Kiva – a microloan organization. We issued a simple press release and the media pickup was amazing. We had 3-4 leads in just a few days after the announcement and it was a nice ice breaker with prospects. It also attracted a certain type of client – ones that have some of the same values as we do.