A number of respected SEO experts have lately been somewhat negative on the use of press releases as part of internet marketing campaigns. Press releases with keyword-rich titles do work – a little better on Yahoo! than Google, but they work.
Here’s an example… if you type “michigan marketing firm” into Yahoo! Search you’ll see the Clarity Quest website at #2. However, check out #1 – it’s a PR Web link to a press release we issued back in June 2007!
Now I don’t recommend you fabricate topics for a release or issue junk releases. There should be an actual news story as the basis for the releases. But completely ignoring SEO PR as part of your internet marketing strategy is a mistake.