Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Tips

Why Healthcare Should Not Ignore Blogs

According to a 2012 study by the Content Marketing Institute, only 58% of healthcare marketers use a blog compared to 78% of marketers overall. Indeed,...

Brian ShillingJuly 16, 2013

Online Marketing

Brand New AdWords Feature: Sitelink Descriptions

The Sitelinks Extension is one of my favorite AdWords features. Google has now made Sitelinks even better with the addition of Sitelink Descriptions. The original...

Brian ShillingJuly 15, 2013

News

7 Predictions for Future of Healthcare Tech

I found 7 Predictions for the Future of Healthcare Technology from VentureBeat to have some interesting, not not altogether surprising, predictions. What do you see...

Brian ShillingJuly 12, 2013

Online Marketing

New Google Maps Does Not Disappoint

To sum up the new Google Maps in two words: extremely interactive. There are several new features outlined in this post. The best way to...

Brian ShillingJuly 10, 2013

Marketing Tips

How To Set A Marketing Budget

Budgeting is one of the first things you should take into consideration when establishing a marketing strategy. It is one of the most important steps...

Brian ShillingJune 24, 2013

Branding

Which Brand Is Your State Known For?

Building a powerful, recognizable brand is one of the most powerful elements of marketing. Here’s an interesting graphic showing the highest profile brands by location...

Brian ShillingJune 19, 2013

Marketing Tips

You Can’t Afford to Ignore Desktop Search & SEO

Many in the online marketing industry declared the death of search engine optimization last year. Google started withholding search data, mobile applications were on the...

Brian ShillingJune 18, 2013

News

SBAM To Host Annual Networking Event

The Small Business Association of Michigan will host its annual meeting and networking luncheon this week in Lansing. This year’s program, Risk, Reward & Reinvention...

Brian ShillingJune 17, 2013

Health Tech Marketing Blog

Why Healthcare Should Not Ignore Blogs

Brand New AdWords Feature: Sitelink Descriptions

7 Predictions for Future of Healthcare Tech

New Google Maps Does Not Disappoint

How To Set A Marketing Budget

Which Brand Is Your State Known For?

You Can’t Afford to Ignore Desktop Search & SEO

SBAM To Host Annual Networking Event

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