QTS Advertorial
We created a two-page advertorial spread introducing QTS’ legacy-to-cloud migration services for healthcare applications. It appeared in leading health IT publications in 2012.
VoiceFirst Print Ad
VoiceFirst needed a print ad for nursing publications that would simply convey its message – voice overlay technology on EMRs can make your life as...
Brian ShillingAugust 22, 2013
5 Google+ Tips You Can Use Today
An effective use of Google+ has many benefits for businesses. After properly setting up Google Authorship, it is important to build your profile and maintain...
Brian ShillingAugust 19, 2013
8 Reasons to Include Bing in Your Marketing Strategy
According to industry reports, Bing’s share of the search market eclipsed 17% for the first time ever in April 2013. This is just one sign...
Brian ShillingAugust 12, 2013
Marketing Budgets for B2B Companies: Two Examples
I’m often called by entrepreneurs, especially those seeking to close their first significant equity round. Nine times out of ten they ask: “How much will...
Brian ShillingAugust 6, 2013
Capture AdWords Clicks with Image Extensions
Google’s newest AdWords addition allows advertisers to include images relevant to their business directly in PPC ads. The Image Extension, currently in beta mode, allows...
Brian ShillingAugust 5, 2013
Keys to Successful Webinars
Webinars have become common parts of integrating marketing campaigns. However, they are expensive to prepare for and run, so it’s important that they move prospects...
Brian ShillingJuly 25, 2013
AdWords Enhanced Campaigns Are Live Today
If you haven’t yet manually upgraded your AdWords pay-per-click advertising account to Enhanced Campaigns as of today, Google will be automatically updating your campaigns using...
Brian ShillingJuly 22, 2013
Hospitals Gain Video Viewership
In the realm of healthcare marketing services, it’s often easy to overlook video. After all, it’s expensive and time consuming to produce quality video. However,...
Brian ShillingJuly 19, 2013