Health Tech Marketing Blog, Digital Health Marketing Blog

Online Marketing

Is Your Mobile Website Costing You Revenue?

Americans are using smartphones everywhere they go. They use them at home, in the car, at work, at the gym, in the doctor’s office waiting...

Brian ShillingApril 14, 2014

Content Marketing

LA2M Presents: Marketing Challenges for Healthcare

On Wednesday, April 9th, LA2M will host Jeff Scott of Duffey Petrosky for a presentation on the unique challenges of marketing in the healthcare industry....

Brian ShillingApril 7, 2014

Online Marketing

Google Plays “AdBirds” April Fools Prank

When AdWords customers logged into their accounts this morning, they saw a clever April Fools joke from Google. A new AdWords feature, “AdBirds”, offered advertisers...

Brian ShillingApril 1, 2014

Online Marketing

New Google Search Results Layout Draws Criticism

Google’s new search results page layout is now live for all users. Although the change is still new, the criticism is widespread. Most bloggers and...

Brian ShillingMarch 24, 2014

Marketing Strategy

Continue Marketing Nurture After Trade Shows

Marketers get so hung up on pre-show trade show campaigns, they often forget about nurturing leads after the show. They leave the contacts and business...

Brian ShillingMarch 13, 2014

News

LA2M Presentation on University Marketing

On Wednesday, March 19th, LA2M of Ann Arbor will host a marketing event featuring Heather Swain, the Vice President of Communications and Brand Strategy at...

Brian ShillingMarch 12, 2014

Marketing Tips

Embracing the Mobile Shift

There is no question that we live in a multi-platform, mobile world today. The adoption of Internet-connected mobile devices has risen dramatically over the past...

Brian ShillingMarch 3, 2014

Online Marketing

The Best SEO Articles of February 2014

As online marketing best practices continue to evolve, it’s important to stay up-to-date on the latest industry news and opinions. We’ve compiled a list of...

Brian ShillingFebruary 27, 2014

Marketing Strategy

Talent Without Clear Strategy = Startup Failure

I worked for a tech startup 1999-2000. We had the best conditions a startup could hope for…multiple rounds of series B & C investment, multiple...

Brian ShillingFebruary 24, 2014

Health Tech Marketing Blog

Is Your Mobile Website Costing You Revenue?

LA2M Presents: Marketing Challenges for Healthcare

Google Plays “AdBirds” April Fools Prank

New Google Search Results Layout Draws Criticism

Continue Marketing Nurture After Trade Shows

LA2M Presentation on University Marketing

Embracing the Mobile Shift

The Best SEO Articles of February 2014

Talent Without Clear Strategy = Startup Failure

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