Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Strategy

How Do You Define Formal Qualified Leads?

Velocify’s CSO survey of 1,200 respondents shows only about 50% of companies have a formal agreed upon definition of a qualified lead. Among those with a formal definition,...

Chris SlocumbAugust 27, 2014

Marketing Tips

3 Reputation Traits That Lead to Success

I came across this graphic touting the three most important traits that lead to local business success. The traits not only apply to local business,...

Chris SlocumbAugust 25, 2014

Marketing Tips

Try Visual Website Optimizer for A/B Testing

Visual Website Optimizer or VWO for short is a helpful A/B testing tool for marketers! With VWO, you will be able to change elements of...

Chris SlocumbAugust 24, 2014

Marketing Tips

B2B Nuggets: Content Targeting, Analyzing Ad Text & Homepages

Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so...

Chris SlocumbAugust 23, 2014

Marketing Tips

Step Off The Tactics Treadmill To Grow Your Business

All the decisions I’ve made that have positively impacted my business have come as a result of carving out dedicated time each month to think....

Chris SlocumbAugust 21, 2014

Customer Retention vs Customer Acquisition

Marketing Strategy

Customer Retention Spending Trends

Roughly 8 in 10 global marketers believe it’s cheaper to retain customers than acquire them, however only 15% of those marketers focus more on retention...

Chris SlocumbAugust 19, 2014

Marketing Tips

Prospecting Made Easier with Tellwise

Prospecting is a task that must be done. Tellwise makes it much easier though! Sometimes it is hard to tell if all of your hard...

Chris SlocumbAugust 17, 2014

Marketing Tips

B2B Nuggets: Blogging Rules, Paid Search & Soliciting Feedback

Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so...

Chris SlocumbAugust 16, 2014

Marketing Tips

Reaching IT Buyers on Social Media

Over three million companies use LinkedIn to share business and industry insights, attract customers and create productive discussions. IT buyers are especially active on LinkedIn....

Chris SlocumbAugust 13, 2014

Content Marketing

Marketing Challenge of the Month: The Ideal B2B Content Mix

The Challenge Defining the ideal content mix for a B2B content marketing strategy. What’s the Right Mix of Content for B2B? With the rise of “content...

Chris SlocumbAugust 11, 2014

Health Tech Marketing Blog

How Do You Define Formal Qualified Leads?

3 Reputation Traits That Lead to Success

Try Visual Website Optimizer for A/B Testing

B2B Nuggets: Content Targeting, Analyzing Ad Text & Homepages

Step Off The Tactics Treadmill To Grow Your Business

Customer Retention Spending Trends

Prospecting Made Easier with Tellwise

B2B Nuggets: Blogging Rules, Paid Search & Soliciting Feedback

Reaching IT Buyers on Social Media

Marketing Challenge of the Month: The Ideal B2B Content Mix

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