Health Tech Marketing Blog, Digital Health Marketing Blog

Online Marketing

How to Use Predictive Lead Scoring for More than Email Marketing

Predictive lead scoring is one of the hottest new areas in marketing, and many marketing automation companies are offering it as a new feature. If...

Brian ShillingDecember 15, 2015

Marketing Tips

B2B Nuggets: Connecting the Dots, Making Sense of the Puzzle & New Market Entrants

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them...

Brian ShillingDecember 14, 2015

Marketing Tips

What’s In Your HIMSS 2016 Rescue Box?

The HIMSS 2016 conference will be held February 29 – March 4 at the Sands Expo in Las Vegas. Whether this is your first industry event or...

Chris SlocumbDecember 8, 2015

Marketing Tips

Engage Customers In-Stores with Shopkick

Shopkick is an app used by approximately 15 million shoppers. This app uses beacons for location-based technology and currency rewards to encourage customers to participate...

Brian ShillingDecember 6, 2015

Marketing Tips

How First Timers Can Make a Big Splash at HIMSS 2016

If you were lucky enough to secure a booth on the main floor of HIMSS this year – congrats! With the smaller venue in Las...

Chris SlocumbDecember 1, 2015

Marketing Strategy

27 Best Practices to Boost Email Deliverability

While open rates and click through rates get the lion’s share of attention when it comes to email marketing, email deliverability should be at the...

Brian ShillingNovember 30, 2015

Marketing Tips

“It Works for Me”: Chuck Busick, Managing Director, The Busick Group

Everyone has their own best practices and tools for getting the job done. Some include holding onto their iPhone for dear life or learning how...

Brian ShillingNovember 24, 2015

Health Tech Marketing Blog

How to Use Predictive Lead Scoring for More than Email Marketing

B2B Nuggets: Connecting the Dots, Making Sense of the Puzzle & New Market Entrants

What’s In Your HIMSS 2016 Rescue Box?

Engage Customers In-Stores with Shopkick

How First Timers Can Make a Big Splash at HIMSS 2016

27 Best Practices to Boost Email Deliverability

“It Works for Me”: Chuck Busick, Managing Director, The Busick Group

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