Health Tech Marketing Blog, Digital Health Marketing Blog

Content Marketing

Sales: The Missing Link Between Marketers and Customers

The sales team can serve as a critical link between the customer and the marketing team. Marketing can and should leverage the sales team’s connections...

Brian ShillingFebruary 24, 2016

Content Marketing

Communicating with C-Level Healthcare Executives

In a recent LinkedIn post, Chris Slocumb details 6 essential elements for marketing to C-level healthcare executives. Often, C-level approval is necessary for organization-wide changes to...

Brian ShillingFebruary 20, 2016

Online Marketing

Standing Out in the Digital Realm

Over 50,000 new apps were submitted to the iTunes App Store in the month of January 2016, according to an App Store Metrics report. Technology...

Brian ShillingFebruary 17, 2016

Marketing Tips

B2B Nuggets: Women in Leadership, Vendor Trust & The Mythical 10x Marketer

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them...

Brian ShillingFebruary 13, 2016

Branding

Every Company Has A Story

If you frequent our healthcare and technology marketing website, you may have noticed that we have a fresh look for the New Year. My favorite...

Brian ShillingFebruary 10, 2016

Public Relations

HIMSS16 Exhibit Schedule

Here is the entire exhibit floor schedule for HIMSS16: Monday, February 29th, 6:30pm – 8:00pm, Hall G Only (Opening Reception) Tuesday, March 1st, 9:30am...

Chris SlocumbFebruary 8, 2016

Branding

B2B Nuggets: Messaging Apps, EHR Frustrations & Super Bowl Ads

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them...

Brian ShillingFebruary 6, 2016

Marketing Tips

5 Reasons to Stop Marketing to Personas

Developing personas is extremely beneficial to both marketing and sales. Any great marketing team will develop several buyer, influencer, and user personas to help the...

Brian ShillingFebruary 3, 2016

Marketing Tips

B2B Nuggets: Share the Orange, The Big Question & Work that Matters

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them...

Brian ShillingJanuary 30, 2016

Health Tech Marketing Blog

Sales: The Missing Link Between Marketers and Customers

Communicating with C-Level Healthcare Executives

Standing Out in the Digital Realm

B2B Nuggets: Women in Leadership, Vendor Trust & The Mythical 10x Marketer

Every Company Has A Story

HIMSS16 Exhibit Schedule

5 Reasons to Stop Marketing to Personas

B2B Nuggets: Share the Orange, The Big Question & Work that Matters

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