Health Tech Marketing Blog, Digital Health Marketing Blog

Content Marketing

How to Overcome Content Marketing Pushback

Whenever a marketing tactic or strategy earns “mainstream” popularity, two things inevitably happen: The number of marketers and agencies using the tactic/strategy soars The number...

Brian ShillingJuly 5, 2016

Online Marketing

Major AdWords Changes Ahead: What to Expect and How to Prepare

2016 is shaping up to be a year of big changes for Google AdWords. The search giant already got rid of right-hand side ads in...

Brian ShillingJune 30, 2016

Content Marketing

Personalized Interactive Content is Vital for Speeding Up the B2B Purchase Cycle

Even relatively small purchasing decisions now must get signoff by multiple stakeholders. When selling services to healthcare, biotech, and technology companies, our marketing agency typically...

Chris SlocumbJune 28, 2016

Marketing Tips

Pocket: Create Your Custom Digital Library

Here’s the situation: You’re working on a major client project with a strict deadline. You’re browsing your social media accounts near the end of your lunch...

Brian ShillingJune 25, 2016

Marketing Tips

Responsive Vs. Non-Responsive Email Marketing

Have you incorporated responsive design in your email marketing campaigns? Many companies have responsive websites but neglect to apply this key design element to promotional emails and...

Brian ShillingJune 24, 2016

Content Marketing

Mach7 Named a Leading VNA/AICA Provider

Congratulations to Mach7 Technologies! Mach7 was recently named a leader in the IDC MarketScape: U.S. Healthcare Provider VNA/AICA Unstructured Data Platforms for Integrated Care 2016 Vendor...

Brian ShillingJune 20, 2016

Online Marketing

B2B Nuggets: Using Technology to Improve Senior Living

Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give...

Brian ShillingJune 18, 2016