7 Takeaways from HITMC 2017
The 4th Annual Healthcare IT Marketing & PR Conference (HITMC) took place in Las Vegas and had the best attendance to date! About half of...
Chris SlocumbApril 18, 2017
B2B Nuggets: Small Businesses on Mobile
Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give...
Brian ShillingApril 15, 2017
Yes, You Can Conquer Account-Based Marketing (ABM)
The primary goal of account-based marketing (ABM) is to create an aligned sales and marketing process that builds relationships with a very specific, targeted list...
Chris SlocumbApril 12, 2017
Back to Basics: Punctuation Rules
Punctuation is a critical component of clear communication, especially in business. Proper punctuation can be the difference between drawing a reader in and losing them...
Brian ShillingApril 8, 2017
Clarity Quest Launches Website, Revamps Messaging for State-of-the-Art CT Incubator
As a leading life sciences and technology incubation facility in southeast Connecticut, The Commons wanted messaging and a website presence that resonated more clearly with its target...
Chris SlocumbApril 4, 2017
Do You Have a Corporate Theme for HIMSS?
Coalesce your team around a show-specific concept to ensure ROI. Trade show participation is usually among the top marketing expenses for healthcare technology companies. Success...
Chris SlocumbApril 3, 2017
Finding Clarity in Color
Have you ever felt yourself turn “green with envy?” Colors play such a fundamental role in our daily lives that we even use them to...
Brian ShillingMarch 30, 2017
We’re Not Monkeying Around at HITMC
Well okay, it is Vegas, so maybe just a little mischief is in order! The SLS Hotel monkeys aren’t the only ones you’ll see this...
Chris SlocumbMarch 28, 2017
A Social Media Campaign, You Mention?
When it comes to the starting social media campaigns, many skip the most important first step: careful observation. A post that may seem valuable to...
Brian ShillingMarch 25, 2017
