Auditing Your Marketing Department: A No BS Framework for Improvement
The word “audit” may strike fear in the hearts of taxpayers, but it shouldn’t scare marketers. Conducting an audit of your marketing department can be...
Chris SlocumbOctober 25, 2018
RevSpring Adds to Apex Combination with Black Book Award
It’s been an October to remember for our client, RevSpring! Earlier this month, the consumer communications, billing, and payments company announced a strategic combination with...
Brian ShillingOctober 23, 2018
Seeing Marketing Success Can Take Time
You wait for the right season and weather conditions. You get all of the items needed to start your garden. You spend lots of time...
Brian ShillingOctober 17, 2018
Attention-Holding Content: How to Captivate Your Goldfish
The storyline of the human attention span devolving into that of a goldfish is well played out. And there’s research to back it up, so...
Brian ShillingOctober 4, 2018
The Secret Sauce of Responding to Sales Leads
Getting a lead through the sales funnel to conversion may feel like rocket science sometimes. In fact, you’re right, there is some science behind it....
Brian ShillingSeptember 18, 2018
HIMSS19 is Around the Corner – Are You Ready?
The Healthcare Information and Management Systems Society (HIMSS) conference is a week-long event that requires year-round preparation. For many health tech companies, this is a prime...
Brian ShillingSeptember 11, 2018
Clarity Quest Talks M&A Marketing Strategy on Healthcare Radio Segment
Our President, Chris Slocumb, was recently a guest on the popular “What’s My Tagline?” radio and podcast series, hosted by Healthcare NOW Radio. Chris spoke...
Brian ShillingSeptember 7, 2018
