Health Tech Marketing Blog, Digital Health Marketing Blog

Online Marketing

Design best practices for LinkedIn Ads that convert

B2B marketers know their audience is on LinkedIn. However, even with the best audience targeting, your LinkedIn Ad campaigns can still fail to meet goals…

Marla SokolowskiMarch 12, 2024

Marketing Strategy

10 ethical digital marketing considerations for B2B health tech

The line between innovative digital marketing and ethical responsibility is often a fine one. Organizations operating in the B2B health tech sector face unique challenges…

Aaron OggMarch 5, 2024

Content Marketing

5 life science content marketing tips for complex products

Content marketing for complex life sciences products presents unique challenges. These products often involve intricate technologies, sophisticated data, and advanced scientific principles that can be…

Rayna SouthartMarch 1, 2024

Marketing Strategy

Client onboarding best practices for B2B marketers

With studies showing it can cost upward of 5x more to acquire a new client versus retaining existing ones, everyone in an organization has a…

Melanie HilliardFebruary 20, 2024

Public Relations

How to forge PR partnerships in healthcare and life sciences: A guide for success

The healthcare and life sciences sectors are rapidly evolving, with innovations and breakthroughs happening at a breakneck pace. In this dynamic environment, the role of…

Josie ZohnyFebruary 13, 2024

Marketing Strategy

Precision marketing in life sciences: How to create hyper-personalized B2B marketing campaigns

Precision marketing in the life sciences represents an opportunity for organizations to take a different, more thoughtful approach to their marketing campaigns. As this sector…

Rayna SouthartFebruary 6, 2024

Marketing Strategy

3 LinkedIn full-funnel marketing techniques that drive conversions

LinkedIn is a B2B marketing powerhouse, offering unparalleled opportunities for brands to connect with a professional and engaged audience. But to harness its full potential,…

Marla SokolowskiJanuary 30, 2024

Public Relations

What is newsworthy content in healthcare technology and life sciences

When was the last time you took a moment and visited your favorite news source? If you haven’t had a chance recently, I implore you…

Josie ZohnyJanuary 23, 2024

Marketing Tips

AI prompts for better B2B customer journey mapping

If you do a Google search for how many marketing touchpoints it takes to make a sale, the results would have you believe seven or…

Melanie HilliardJanuary 16, 2024

Marketing Tips

Identifying the best file type for website images

In digital marketing, identifying the best file type for website images is crucial for enhancing user experience and making content visually appealing for your life…

Mark GuanzonJanuary 9, 2024

Marketing Blog

Design best practices for LinkedIn Ads that convert

10 ethical digital marketing considerations for B2B health tech

5 life science content marketing tips for complex products

Client onboarding best practices for B2B marketers

How to forge PR partnerships in healthcare and life sciences: A guide for success

Precision marketing in life sciences: How to create hyper-personalized B2B marketing campaigns

3 LinkedIn full-funnel marketing techniques that drive conversions

What is newsworthy content in healthcare technology and life sciences

AI prompts for better B2B customer journey mapping

Identifying the best file type for website images

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