Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Strategy

Have a scary costume, not scary marketing 👻

October is my favorite month by far. I wish my birthday was in October, to make the month that much more magical. I’m even getting…

Brian ShillingOctober 11, 2019

News

The next biopharma hub is… New Haven, CT

Given we’re headquartered in the BioCT Commons, we can’t help but notice the buzz and excitement around biopharma innovation in our home state. Forty to…

Chris SlocumbOctober 4, 2019

Clients

Celebrating innovators during National Health IT Week

One of the best parts of leading a healthcare tech marketing agency is the variety of innovators I get to speak with every week. Companies,…

Chris SlocumbSeptember 23, 2019

News

CQ Cares: Par 4 Parvin

Brian ShillingSeptember 20, 2019

Marketing Tips

Top Takeaways from Digital Summit ‘19

This year I had the pleasure of attending the Digital Summit in Philadelphia, which I heard about from a woman I randomly met in the…

Brian ShillingSeptember 12, 2019

Marketing Strategy Sales

Think beyond nurture for marketing automation

Your marketing automation (MA) tool is a powerhouse. It’s the technology machine to your marketing. Like the ESS is to your Tesla or the Nest…

Marla SokolowskiAugust 30, 2019

Marketing Strategy

The 5.6 billion reasons you should invest in SEO, even for niche products

For the past 10 years, I’ve entered into friendly bets with the leaders of new clients that they will close at least a few deals…

Chris SlocumbAugust 22, 2019

Marketing Tips

Why you should involve marketing when raising SaaS product pricing

Over the past six months, three of our SaaS marketing tool vendors significantly raised their prices. I was struck by how one company handled this…

Chris SlocumbAugust 8, 2019

Health Tech Marketing Blog

Have a scary costume, not scary marketing 👻

The next biopharma hub is… New Haven, CT

Celebrating innovators during National Health IT Week

CQ Cares: Par 4 Parvin

Top Takeaways from Digital Summit ‘19

Think beyond nurture for marketing automation

The 5.6 billion reasons you should invest in SEO, even for niche products

Why you should involve marketing when raising SaaS product pricing

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