Health Tech Marketing Blog, Digital Health Marketing Blog

Clients

Print company transforms business model and rebrands as leading preventive healthcare technology company

Previon, a spin-off from Bridgecom Solutions, enlisted Clarity Quest to bring its new brand to life and show their commitment to empowering individuals so that…

Chris SlocumbJune 18, 2020

Marketing Tips

Creating a microsite? Follow these 7 best practices.

What is a microsite? A microsite is an individual webpage or group of webpages that are used to support, enhance, or supplement a primary or...

Chris SlocumbJune 16, 2020

Marketing Strategy

Product positioning and the evolving needs of health tech buyers in a post-COVID-19 world

When the COVID-19 global pandemic resulted in stay-at-home orders and employees began working from home full-time, we knew the way we worked was starting to…

Melanie HilliardJune 12, 2020

Content Marketing

Lead generation success: developing the right content for every stage of the buyer’s journey

In setting up our clients’ lead generation campaigns, one of the most common questions I hear is what type of content works best. The answer…

Marla SokolowskiJune 10, 2020

Clients

CQ Welcomes QA Consulting

QA Consulting selects Clarity Quest for its agency of record to support growth initiatives Clarity Quest is excited to announce its newest life sciences marketing…

Chris SlocumbJune 8, 2020

News

Clarity Quest Nominated for Best Agency Website in Health Tech Marketing

Clarity Quest has been selected as one of three honorees for a 2020 Medigy HITMC Award in the Agency Website of the Year category. The…

Chris SlocumbJune 5, 2020

Branding Clients

Leading biomaterials company launches new brand identity and website

After the merger of Key Biologics and Astarte Biologics, Key Biologics Holdings turned to us to rebrand and remessage the combined entity and launch a…

Chris SlocumbJune 3, 2020

Marketing Tips

The Importance of Small Blocks of “Normal”

Every May our team usually gets together for an in-person team building event. We’ve scavenger hunted in downtown Ann Arbor, broke out of a high-tech…

Chris SlocumbMay 29, 2020

Sales

How to successfully and compassionately upsell amidst economic uncertainty

Upselling can be difficult to do well when the economy is booming but takes an even more challenging twist when times are tough. Companies that can…

Brian ShillingMay 14, 2020

Clients

Welcoming New Clients KleenEdge and Remote Medical International

Remote Medical International and KleenEdge choose healthcare software marketing firm for agency of record position and brand messaging initiatives. Clarity Quest is excited to announce…

Chris SlocumbMay 8, 2020

Health Tech Marketing Blog

Print company transforms business model and rebrands as leading preventive healthcare technology company

Creating a microsite? Follow these 7 best practices.

Product positioning and the evolving needs of health tech buyers in a post-COVID-19 world

Lead generation success: developing the right content for every stage of the buyer’s journey

CQ Welcomes QA Consulting

Clarity Quest Nominated for Best Agency Website in Health Tech Marketing

Leading biomaterials company launches new brand identity and website

The Importance of Small Blocks of “Normal”

How to successfully and compassionately upsell amidst economic uncertainty

Welcoming New Clients KleenEdge and Remote Medical International

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