Health Tech Marketing Blog, Digital Health Marketing Blog

Public Relations

Navigating PR during an IPO

The decision to take a company public is a monumental step that significantly impacts its future. The IPO journey is fraught with regulatory hurdles, investor…

Josie ZohnyJuly 23, 2024

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Marketing Strategy

Effective project management is your marketing strategy’s secret sauce

I’m a firm believer that done is better than great. Lack of planning with a side of perfectionism can prevent you from executing effective marketing…

Melanie HilliardJuly 16, 2024

Marketing Strategy

5 tips to increase email open rates

Cutting through the noise of recipients' inboxes can feel like a never-ending battle, navigating constant algorithm changes and email domain security updates. But with the…

Melissa FooteJuly 9, 2024

Marketing Tips

CRM solutions comparison: HubSpot vs Salesforce

Choosing the right technology to manage your digital marketing and sales efforts can be overwhelming. The goal is to find an all-in-one tool that minimizes…

Melissa FooteJuly 2, 2024

Public Relations

Digital PR vs. traditional PR: How to use PR for SEO

When people think about their search engine optimization (SEO) strategies, public relations (PR) often isn't the first thing that comes to mind. However, using digital…

Josie ZohnyJune 26, 2024

Content Marketing

5 ways your B2B newsletter strategy is failing to deliver

“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin Reaching out to current and potential clients, customers, and…

Melanie HilliardJune 20, 2024