Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Tips

5 keyword strategies to optimize your SEO

It's always a good plan to go in with a strategy or at least some ideas. Knowing how to optimize keywords is a great way…

Chris SlocumbFebruary 2, 2021

Clients

What our clients have taught us

Since 2001 we’ve helped healthcare, life science, and technology businesses demonstrate ROI and realize their goals. We’ve watched our clients go public, get acquired, grow…

Chris SlocumbJanuary 29, 2021

Content Marketing

From flat to all that, 7 tips for writing headlines with a punch

It doesn’t matter how great your content is if your audience doesn’t get past the headline. The headline is your chance to grab your reader’s…

Melanie HilliardJanuary 25, 2021

Clients

Building a new brand identity for an innovative health IT product

Congratulations to our clients on the launch of their new brand and website this week! Trinda Health is doing important work to elevate consumer trust…

Brian ShillingJanuary 19, 2021

Sales

5 ways to realize the benefits of sales and marketing alignment

“It takes two flints to make a fire.” - Louisa May Alcott Want to increase conversion rates and generate higher-quality leads? Improved sales and marketing…

Melanie HilliardJanuary 11, 2021

branded house_house of brands feature image

Branding

Build your brand on a solid foundation: House of brands vs. branded house

Let the architecture metaphors begin. Brand architecture is so aptly named. In building architecture, a home begins with the pre-design phase, where the designer considers…

Brian ShillingJanuary 7, 2021

News

Happy holidays from all of us at Clarity Quest

What a year! We wanted to take an opportunity to wish you all a Happy Holiday and Happy New Year. Hopefully, the new year will…

Chris SlocumbDecember 23, 2020

Marketing Tips

Your 6 step guide to launching an ABM program

This post was co-authored by Lindsay Groth and Melanie Hilliard. Despite the 525,600 minutes ways account-based marketing (ABM) is described, we are going to distill…

Lindsay GrothDecember 22, 2020

News

Clarity Quest virtual holiday party 2020

Clarity Quest's employees gathered online today for our 2020 virtual holiday party. In years past, everyone has been remote, but the team usually does a…

Chris SlocumbDecember 16, 2020

News

Chris Slocumb to host a HITMC unconference session on ABM

Tune in this week to catch Clarity Quest President, Chris Slocumb, host an "unconference session" at the Virtual HITMC Part Deux event. Chris will be…

Chris SlocumbDecember 14, 2020

Health Tech Marketing Blog

5 keyword strategies to optimize your SEO

What our clients have taught us

From flat to all that, 7 tips for writing headlines with a punch

Building a new brand identity for an innovative health IT product

5 ways to realize the benefits of sales and marketing alignment

Build your brand on a solid foundation: House of brands vs. branded house

Happy holidays from all of us at Clarity Quest

Your 6 step guide to launching an ABM program

Clarity Quest virtual holiday party 2020

Chris Slocumb to host a HITMC unconference session on ABM

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