Health Tech Marketing Blog, Digital Health Marketing Blog

News

Clarity Quest Marketing adds marketing content manager to support its expanding healthcare and technology business

Clarity Quest is excited to welcome the newest member of its team, Megan Higdon. Megan Higdon,Marketing Content Manager Megan joins the Ann Arbor, Michigan office…

Chris SlocumbFebruary 17, 2021

Marketing Strategy

AI is here. Should you integrate it into your marketing?

Artificial intelligence (AI) is a business tool that is here to stay, and if your competitors aren't using it now, they will be in the…

David GomezFebruary 16, 2021

Online Marketing

What Google Ads’ latest announcement means for BMM

If you're like me, you love BMM (broad match modifier) as a way to indicate certain words that must be in a search query in…

Brian ShillingFebruary 8, 2021

Marketing Tips

5 keyword strategies to optimize your SEO

It's always a good plan to go in with a strategy or at least some ideas. Knowing how to optimize keywords is a great way…

Chris SlocumbFebruary 2, 2021

Clients

What our clients have taught us

Since 2001 we’ve helped healthcare, life science, and technology businesses demonstrate ROI and realize their goals. We’ve watched our clients go public, get acquired, grow…

Chris SlocumbJanuary 29, 2021

Content Marketing

From flat to all that, 7 tips for writing headlines with a punch

It doesn’t matter how great your content is if your audience doesn’t get past the headline. The headline is your chance to grab your reader’s…

Melanie HilliardJanuary 25, 2021

Clients

Building a new brand identity for an innovative health IT product

Congratulations to our clients on the launch of their new brand and website this week! Trinda Health is doing important work to elevate consumer trust…

Brian ShillingJanuary 19, 2021

Sales

5 ways to realize the benefits of sales and marketing alignment

“It takes two flints to make a fire.” - Louisa May Alcott Want to increase conversion rates and generate higher-quality leads? Improved sales and marketing…

Melanie HilliardJanuary 11, 2021

branded house_house of brands feature image

Branding

Build your brand on a solid foundation: House of brands vs. branded house

Let the architecture metaphors begin. Brand architecture is so aptly named. In building architecture, a home begins with the pre-design phase, where the designer considers…

Brian ShillingJanuary 7, 2021

Health Tech Marketing Blog

Clarity Quest Marketing adds marketing content manager to support its expanding healthcare and technology business

AI is here. Should you integrate it into your marketing?

What Google Ads’ latest announcement means for BMM

5 keyword strategies to optimize your SEO

What our clients have taught us

From flat to all that, 7 tips for writing headlines with a punch

Building a new brand identity for an innovative health IT product

5 ways to realize the benefits of sales and marketing alignment

Build your brand on a solid foundation: House of brands vs. branded house

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