Health Tech Marketing Blog, Digital Health Marketing Blog

Content Marketing

Drip, lead nurture, email campaigns. What’s the difference?

Drip Campaigns. Lead Nurturing. Email Campaigns. Workflows. Using all of these terms interchangeably? We sympathize. Content may be King, but Email is its Queen in…

Lindsay GrothMarch 15, 2021

Person at computer looking at files and websites

Marketing Tips

Goldilocks Marketing: right-size resources and budget to maximize leads

Companies, large and small, often struggle with how to allocate time, personnel, and budget to marketing so they will make the most impact on top-line…

Chris SlocumbMarch 8, 2021

Online Marketing

SEO on a small budget: 5 must-do tips

If you’re an SEO working with a very limited monthly budget to improve organic rankings and drive organic traffic to your client’s website, you may...

Brian ShillingMarch 3, 2021

Clients

What our clients have taught us: Part II

In a recent blog post, our CEO, Chris Slocumb, shared some of the critical lessons clients have taught her since starting Clarity Quest in 2001.…

Rayna SouthartMarch 1, 2021

Puzzle pieces with marketing terms written on them

Marketing Strategy

The ABCs of ABM: 5 characteristics of companies ready for account-based marketing

Account-based marketing (ABM) is no longer just for Fortune 500 companies. With marketing automation systems readily available and a low cost of entry to run…

Melanie HilliardFebruary 22, 2021

News

Clarity Quest Marketing adds marketing content manager to support its expanding healthcare and technology business

Clarity Quest is excited to welcome the newest member of its team, Megan Higdon. Megan Higdon,Marketing Content Manager Megan joins the Ann Arbor, Michigan office…

Chris SlocumbFebruary 17, 2021