Health Tech Marketing Blog, Digital Health Marketing Blog

Public Relations

5 questions: How to evaluate a healthcare speaking opportunity

One of the most common questions we hear from our healthcare marketing clients is how to evaluate a speaking opportunity to determine its value to…

Melanie HilliardFebruary 21, 2022

Clients

Enterprise imaging innovator DataFirst rebrands and launches new website

Clarity Quest’s most recent engagement was to launch updated branding, messaging, and a new website that included multiple videos for the leading enterprise imaging technology…

Lindsay GrothFebruary 17, 2022

Marketing Strategy

What lesser known search engines can teach marketers about messaging and positioning

SEO is a marketing tool that can help your company generate leads and credibility. While most marketers rightly focus on Google and Bing, the search…

David GomezFebruary 8, 2022

Marketing Tips

Marketing to the healthcare C-suite: Who to target for your health IT product

Gartner reports show that complex B2B solutions involve a purchasing committee of 6–10 individuals, each spending 45% of their buying journey on independent research. Committee-based…

Brian ShillingFebruary 2, 2022

Sales

Making sense of B2B intent data for niche health tech products

If you read B2B marketing content regularly, intent data is all the rage. Despite its relative affordability, it's still rare to find marketing departments of…

Melanie HilliardFebruary 1, 2022

Marketing Tips Public Relations

Digital Advertising or PR? Which to choose when you can afford only one

Newly-funded startups or companies launching their first marketing engagement often struggle with which marketing channels to pursue for a given budget. After website optimization, content…

Chris SlocumbJanuary 25, 2022

Marketing Strategy

Don’t dismiss Microsoft Advertising when planning your paid search campaigns

Are you putting together a detailed 12-month marketing plan to support your biotech, healthcare tech, IT, or investment firm's business objectives? Don't dismiss Microsoft Advertising…

David GomezJanuary 21, 2022

Marketing Strategy

My top LinkedIn post EVER had nothing to do with marketing

My average LinkedIn post gets 50-200 views and a few likes. I get a few more if I include a personal video. But they don’t…

Chris SlocumbJanuary 19, 2022

Health Tech Marketing Blog

5 questions: How to evaluate a healthcare speaking opportunity

Enterprise imaging innovator DataFirst rebrands and launches new website

What lesser known search engines can teach marketers about messaging and positioning

Marketing to the healthcare C-suite: Who to target for your health IT product

Making sense of B2B intent data for niche health tech products

Digital Advertising or PR? Which to choose when you can afford only one

Don’t dismiss Microsoft Advertising when planning your paid search campaigns

My top LinkedIn post EVER had nothing to do with marketing

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