Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Strategy

What lesser known search engines can teach marketers about messaging and positioning

SEO is a marketing tool that can help your company generate leads and credibility. While most marketers rightly focus on Google and Bing, the search…

David GomezFebruary 8, 2022

Marketing Tips

Marketing to the healthcare C-suite: Who to target for your health IT product

Gartner reports show that complex B2B solutions involve a purchasing committee of 6–10 individuals, each spending 45% of their buying journey on independent research. Committee-based…

Brian ShillingFebruary 2, 2022

Sales

Making sense of B2B intent data for niche health tech products

If you read B2B marketing content regularly, intent data is all the rage. Despite its relative affordability, it's still rare to find marketing departments of…

Melanie HilliardFebruary 1, 2022

Marketing Tips Public Relations

Digital Advertising or PR? Which to choose when you can afford only one

Newly-funded startups or companies launching their first marketing engagement often struggle with which marketing channels to pursue for a given budget. After website optimization, content…

Chris SlocumbJanuary 25, 2022

Marketing Strategy

Don’t dismiss Microsoft Advertising when planning your paid search campaigns

Are you putting together a detailed 12-month marketing plan to support your biotech, healthcare tech, IT, or investment firm's business objectives? Don't dismiss Microsoft Advertising…

David GomezJanuary 21, 2022