Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Strategy

B2B healthcare marketing plans in 2025 (part one): Budget wisely, plan creatively

It is every health tech and life science marketer's favorite time of year! By favorite, I mean that period when we pore over spreadsheets and…

Dalton PattersonSeptember 17, 2024

Marketing Tips

Getting started with marketing automation systems

Melissa FooteSeptember 12, 2024

Marketing Strategy

Juggling a website redesign? 5 pro tips you may have overlooked

Launching a new website is hard work. Juggling the technical requirements, writing search-friendly copy, designing a compelling user experience, and optimizing your lead generation strategy…

Melanie HilliardSeptember 3, 2024

Marketing Tips

Give me one good reason you’re not using Google Looker Studio

Digital marketing is tough as it is. With all the data, numbers, trends, and details … not to mention the number of automation programs and…

Brian ShillingAugust 20, 2024

Marketing Strategy

How do you de-mystify a product that seems too good to be true?

Let’s be honest—life sciences and healthcare product marketing can be tough, especially in an industry where the stakes are high, and decisions can cost millions.…

Rayna SouthartAugust 6, 2024

Public Relations

Navigating PR during an IPO

The decision to take a company public is a monumental step that significantly impacts its future. The IPO journey is fraught with regulatory hurdles, investor…

Josie ZohnyJuly 23, 2024

effective project management feature image

Marketing Strategy

Effective project management is your marketing strategy’s secret sauce

I’m a firm believer that done is better than great. Lack of planning with a side of perfectionism can prevent you from executing effective marketing…

Melanie HilliardJuly 16, 2024

Marketing Strategy

5 tips to increase email open rates

Cutting through the noise of recipients' inboxes can feel like a never-ending battle, navigating constant algorithm changes and email domain security updates. But with the…

Melissa FooteJuly 9, 2024

Marketing Tips

CRM solutions comparison: HubSpot vs Salesforce

Choosing the right technology to manage your digital marketing and sales efforts can be overwhelming. The goal is to find an all-in-one tool that minimizes…

Melissa FooteJuly 2, 2024

Health Tech Marketing Blog

B2B healthcare marketing plans in 2025 (part one): Budget wisely, plan creatively

Getting started with marketing automation systems

Juggling a website redesign? 5 pro tips you may have overlooked

Give me one good reason you’re not using Google Looker Studio

How do you de-mystify a product that seems too good to be true?

Navigating PR during an IPO

Effective project management is your marketing strategy’s secret sauce

5 tips to increase email open rates

CRM solutions comparison: HubSpot vs Salesforce

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