Health Tech Marketing Blog, Digital Health Marketing Blog

Clients

Fathom selects Clarity Quest as PR and content marketing agency of record

We are pleased to announce that AI medical coding automation leader Fathom has selected Clarity Quest as its public relations and content marketing agency of…

Chris SlocumbMarch 2, 2022

Online Marketing

Is programmatic advertising right for your healthcare company?

Programmatic advertising can be a bit of a black box to those not well-versed in digital marketing (and even those who are). But simply put,…

Brian ShillingMarch 1, 2022

Branding

Want to create a magnetic brand? Live out your promises

Marketers often call what differentiates a company “unique value propositions.” I dislike this term because a) ”unique” is an oxymoron because it’s such a ubiquitous…

Chris SlocumbFebruary 23, 2022

Public Relations

5 questions: How to evaluate a healthcare speaking opportunity

One of the most common questions we hear from our healthcare marketing clients is how to evaluate a speaking opportunity to determine its value to…

Melanie HilliardFebruary 21, 2022

Clients

Enterprise imaging innovator DataFirst rebrands and launches new website

Clarity Quest’s most recent engagement was to launch updated branding, messaging, and a new website that included multiple videos for the leading enterprise imaging technology…

Lindsay GrothFebruary 17, 2022

Marketing Strategy

What lesser known search engines can teach marketers about messaging and positioning

SEO is a marketing tool that can help your company generate leads and credibility. While most marketers rightly focus on Google and Bing, the search…

David GomezFebruary 8, 2022

Marketing Tips

Marketing to the healthcare C-suite: Who to target for your health IT product

Gartner reports show that complex B2B solutions involve a purchasing committee of 6–10 individuals, each spending 45% of their buying journey on independent research. Committee-based…

Brian ShillingFebruary 2, 2022

Sales

Making sense of B2B intent data for niche health tech products

If you read B2B marketing content regularly, intent data is all the rage. Despite its relative affordability, it's still rare to find marketing departments of…

Melanie HilliardFebruary 1, 2022

Health Tech Marketing Blog

Fathom selects Clarity Quest as PR and content marketing agency of record

Is programmatic advertising right for your healthcare company?

Want to create a magnetic brand? Live out your promises

5 questions: How to evaluate a healthcare speaking opportunity

Enterprise imaging innovator DataFirst rebrands and launches new website

What lesser known search engines can teach marketers about messaging and positioning

Marketing to the healthcare C-suite: Who to target for your health IT product

Making sense of B2B intent data for niche health tech products

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