Health Tech Marketing Blog, Digital Health Marketing Blog

Clients

25-year healthcare communications automation leader Interbit rebrands and launches new platform

Healthcare business continuity and automated communications workflow veterans Interbit aren’t the type of company to rest on their laurels. Technology and the use of data…

Lindsay GrothJune 1, 2022

Marketing Tips

Stop boring your target audience: The 5 best B2B marketing tactics to test now

I was originally planning to write up key takeaways from the HubSpot State of Content Marketing in 2022 for health tech and life sciences marketers.…

Melanie HilliardMay 24, 2022

Marketing Tips

Still using Google’s Universal Analytics? It’s time to switch to GA4

Your Google Analytics account will sunset next year. Are you ready? The original Google Analytics, or Universal Analytics as it’s also known, is going away.…

Brian ShillingMay 23, 2022

Online Marketing

Should you use LinkedIn Lead Gen forms? The data says yes

In a recent post, we shared the results of a LinkedIn test where we sponsored “lower equity” content and the results proved that sponsoring blog…

Lindsay GrothMay 19, 2022

News

Clarity Quest Named 2022 Healthcare and IT Marketing Agency of the Year

The CQ team headed to Foxborough, MA, to attend the 2022 Healthcare and IT Marketing Community (HITMC) conference, our first in-person event since 2019. The…

Chris SlocumbMay 17, 2022

Online Marketing

The importance of “clarity” in web messaging

If you are a healthcare tech or life sciences company that does innovative work, you've probably spent a lot of time with a designer to…

David GomezMay 13, 2022

Clients

A total brand, messaging, and website overhaul for an enterprise imaging technology company

Simple, modern, edgy, sleek, and most importantly—different. That’s what DataFirst, a leading enterprise imaging technology company, envisioned for their new brand when they reapproached us.…

Lindsay GrothMay 9, 2022

Online Marketing

9 best practices for crafting the perfect sitemap

You finally got the green light from your leadership team to blow up your current website and start fresh. But where to start with the…

Melanie HilliardMay 3, 2022

Clients

Entrepreneurial spirit, Midwest grit: Capturing the essence of a firm that’s shifting the healthcare venture capital paradigm

Ann Arbor, MI-based healthcare venture capital firm, Arboretum Ventures, contacted Clarity Quest to refresh their messaging and logo, create a new tagline, and launch a…

Lindsay GrothApril 28, 2022

Health Tech Marketing Blog

25-year healthcare communications automation leader Interbit rebrands and launches new platform

Stop boring your target audience: The 5 best B2B marketing tactics to test now

Still using Google’s Universal Analytics? It’s time to switch to GA4

Should you use LinkedIn Lead Gen forms? The data says yes

Clarity Quest Named 2022 Healthcare and IT Marketing Agency of the Year

The importance of “clarity” in web messaging

A total brand, messaging, and website overhaul for an enterprise imaging technology company

9 best practices for crafting the perfect sitemap

Entrepreneurial spirit, Midwest grit: Capturing the essence of a firm that’s shifting the healthcare venture capital paradigm

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