Health Tech Marketing Blog, Digital Health Marketing Blog

Online Marketing

Building an SEO strategy today for a product of tomorrow

Building an SEO strategy in healthcare tech, biotech, or medical device is never described as easy. But it can be incredibly challenging when you need…

Lindsay GrothSeptember 7, 2022

Online Marketing

What to do about the new Google Ads Destination Requirements

Any Google policy update that lands in your inbox can be cause for concern. Especially when the email includes, “Our records show that this policy…

Brian ShillingSeptember 6, 2022

Content Marketing

Are your blog posts turkeys? Three tips to soar like an eagle.

On a morning walk, something caught my attention out of the corner of my eye. I’m not a morning person, so it takes something very…

Chris SlocumbAugust 31, 2022

Marketing Tips

Learn from my marketing mistakes

I think it’s safe to say all marketers have made a mistake or two during their career. Which, unless you’re a robot, is totally normal…

Lindsay GrothAugust 24, 2022

Branding

5 secrets to elevating your health tech and life sciences B2B messaging from the tactical to the strategic

Health tech and life sciences B2B technology and SaaS marketers are often mired in tactical messaging. Leading with features and benefits (F&B) is often the…

Melanie HilliardAugust 18, 2022

Content Marketing

How do I repurpose content?

I previously wrote a blog about how marketers can keep their content wheel continuously turning by repurposing existing content. Then, I thought, instead of merely…

Rayna SouthartAugust 16, 2022

Content Marketing

PESO 101: How to build a robust content plan and measure success

The PESO model, a framework created by SpinSucks in 2014, is used to build rock-solid content plans. The PESO model consists of four parts: Paid…

Rayna SouthartAugust 11, 2022

Marketing Strategy

Stop the frustration: 7 HubSpot marketing secrets from a life in the trenches

Earlier this year, I presented a talk about my love-hate relationship with HubSpot at the Healthcare and IT Marketing Conference (HITMC22) in Foxborough, MA. Based…

Melanie HilliardAugust 9, 2022

Health Tech Marketing Blog

Building an SEO strategy today for a product of tomorrow

What to do about the new Google Ads Destination Requirements

Are your blog posts turkeys? Three tips to soar like an eagle.

Learn from my marketing mistakes

5 secrets to elevating your health tech and life sciences B2B messaging from the tactical to the strategic

How do I repurpose content?

PESO 101: How to build a robust content plan and measure success

Stop the frustration: 7 HubSpot marketing secrets from a life in the trenches

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