Health Tech Marketing Blog, Digital Health Marketing Blog

News

Employees giving back: Shenanigans and Shemammorgrams

Got your attention? The American Cancer Society and the University of Michigan Softball team have partnered for the past 13 years and raised $1,396,498 to…

Lindsay GrothOctober 26, 2022

Marketing Tips

7 can’t miss B2B marketing resources

With Q4 well underway, the end of the year will be here before you know it. As our content marketing team is heads down planning…

Melanie HilliardOctober 19, 2022

Clients

TruLite Health: Sparking change, reducing bias, and building trust within diverse populations

TruLite Health, a company offering the first enterprise-wide health equity platform to address racial and ethnic health disparities at the point of care, sought out…

Lindsay GrothOctober 18, 2022

Sales

Does sales think your leads suck? Try a lead scoring model

Your campaigns have been quite successful, with strong engagement rates, and ultimately filled your funnel with leads. Each week you share these leads that you…

Marla SokolowskiOctober 13, 2022

Content Marketing

Let’s blog! But first, use these 5 best practices

Have you been tasked with writing a blog post? Or perhaps you’re looking to start one for your company? Before you start, you should probably…

Rayna SouthartOctober 11, 2022

Public Relations

How social media has changed traditional PR

Melanie HilliardOctober 6, 2022

Marketing Strategy

5 B2B marketing must-haves in 2023

As B2B marketers dive into next year’s marketing budget, it’s also time to consider fresh ideas to include in your marketing plan. For marketers everywhere,…

Melanie HilliardOctober 5, 2022

Marketing Tips

Fast facts: The Google helpful content update

On September 9, 2022, Google finished rolling out its helpful content update related to search algorithms. What is the Google helpful content update? In short,…