Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Tips

Fast facts: The Google helpful content update

On September 9, 2022, Google finished rolling out its helpful content update related to search algorithms. What is the Google helpful content update? In short,…

Brian ShillingSeptember 29, 2022

Online Marketing

Writing web copy for SEO: Who are you writing for?

Creating a brand new website or updating an existing one is a huge undertaking. And without the proper planning, your website and efforts could go…

Rayna SouthartSeptember 21, 2022

Branding

Factors that improve your ad designs: Color and contrast

"Design is the silent ambassador of your brand" - Paul Rand In the world of marketing, design can set you apart from the competition. Understanding…

Casey FrushourSeptember 20, 2022

Clients

Xealth launches new website showcasing nearly two dozen digital health success stories from large health systems

Seattle, Wash.-based Xealth launches newly redesigned website to position its strategic value to health systems. With so many patient engagement solutions and specialty apps on...

Melanie HilliardSeptember 14, 2022

Marketing Strategy

The Countdown to HIMSS is on! Are you getting ready?

HIMSS 2023 will be here before you know it. And you know what that means—it’s time to kick your planning into gear! As one of...

Rayna SouthartSeptember 13, 2022

Online Marketing

Building an SEO strategy today for a product of tomorrow

Building an SEO strategy in healthcare tech, biotech, or medical device is never described as easy. But it can be incredibly challenging when you need…