Health Tech Marketing Blog, Digital Health Marketing Blog

Clients

TruLite Health: Sparking change, reducing bias, and building trust within diverse populations

TruLite Health, a company offering the first enterprise-wide health equity platform to address racial and ethnic health disparities at the point of care, sought out…

Lindsay GrothOctober 18, 2022

Sales

Does sales think your leads suck? Try a lead scoring model

Your campaigns have been quite successful, with strong engagement rates, and ultimately filled your funnel with leads. Each week you share these leads that you…

Marla SokolowskiOctober 13, 2022

Content Marketing

Let’s blog! But first, use these 5 best practices

Have you been tasked with writing a blog post? Or perhaps you’re looking to start one for your company? Before you start, you should probably…

Rayna SouthartOctober 11, 2022

Public Relations

How social media has changed traditional PR

Melanie HilliardOctober 6, 2022

Marketing Strategy

5 B2B marketing must-haves in 2023

As B2B marketers dive into next year’s marketing budget, it’s also time to consider fresh ideas to include in your marketing plan. For marketers everywhere,…

Melanie HilliardOctober 5, 2022

Marketing Tips

Fast facts: The Google helpful content update

On September 9, 2022, Google finished rolling out its helpful content update related to search algorithms. What is the Google helpful content update? In short,…

Brian ShillingSeptember 29, 2022

Online Marketing

Writing web copy for SEO: Who are you writing for?

Creating a brand new website or updating an existing one is a huge undertaking. And without the proper planning, your website and efforts could go…

Rayna SouthartSeptember 21, 2022

Branding

Factors that improve your ad designs: Color and contrast

"Design is the silent ambassador of your brand" - Paul Rand In the world of marketing, design can set you apart from the competition. Understanding…

Casey FrushourSeptember 20, 2022

Clients

Xealth launches new website showcasing nearly two dozen digital health success stories from large health systems

Seattle, Wash.-based Xealth launches newly redesigned website to position its strategic value to health systems. With so many patient engagement solutions and specialty apps on...

Melanie HilliardSeptember 14, 2022

Marketing Strategy

The Countdown to HIMSS is on! Are you getting ready?

HIMSS 2023 will be here before you know it. And you know what that means—it’s time to kick your planning into gear! As one of...

Rayna SouthartSeptember 13, 2022

Health Tech Marketing Blog

TruLite Health: Sparking change, reducing bias, and building trust within diverse populations

Does sales think your leads suck? Try a lead scoring model

Let’s blog! But first, use these 5 best practices

How social media has changed traditional PR

5 B2B marketing must-haves in 2023

Fast facts: The Google helpful content update

Writing web copy for SEO: Who are you writing for?

Factors that improve your ad designs: Color and contrast

Xealth launches new website showcasing nearly two dozen digital health success stories from large health systems

The Countdown to HIMSS is on! Are you getting ready?

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