Health Tech Marketing Blog, Digital Health Marketing Blog

Online Marketing

Get “Linked In”

Business networking sites such as Linked In are only moderately successful at getting new leads or contact for small businesses. However, I advise clients to...

Brian ShillingSeptember 7, 2007

Marketing Tips

Promote Your Local Business for Free

If you have a locally-targeted business and a limited budget, make sure you take advantage of free listings on Google Local and Yahoo Local. Yellowpages.com...

Brian ShillingAugust 31, 2007

News

Kiva changes lives with small loans

Given this is a tech marketing blog, I usually don’t coverage topics outside of this arena. I have to make an exception for Kiva. Kiva...

Brian ShillingAugust 23, 2007

Public Relations

How to Conduct a Great Media Interview

Public relations can be a powerful lead generation tool for many small to medium-sized businesses. A key part of PR is conducting efficient yet informative...

Brian ShillingAugust 19, 2007

Marketing Strategy

See What Others Are Saying About You Online

Monitoring Discussion Board Chatter If you want to see what folks are saying about your firm on discussion boards, check out Boardtracker. The site now...

Brian ShillingAugust 13, 2007

Marketing Tips

Online Project Management Tool

Online Project Management & Collaboration For the past 6 months, our firm has been using Basecamp by 37signals for project collaboration and file sharing. We...

Brian ShillingAugust 10, 2007

Branding

Lawn vs. Grass Seed Messaging

Lawn vs. Grass Seed How many times have you seen a tech company tout the features of their latest product ad nauseum? Design Tool 2008...

Brian ShillingAugust 7, 2007

Content Marketing

Words, Words, Words

The foundation of any successful internet marketing effort is establishing a list of keywords and phrases to emphasize on your site. Most search engine optimization...

Brian ShillingJuly 25, 2007

Public Relations