Health Tech Marketing Blog, Digital Health Marketing Blog

News

Michigan Entrepreneurs Wanted

There’s a great article in today’s Ann Arbor Business Review about the need in this state for more entrepreneurial and risk-taking spirit. Nathan Bomey does...

Brian ShillingFebruary 7, 2008

Marketing Tips

The Triple A Threat in Referral Marketing

During one of his medical school rotations in Idaho, my husband received a great piece of advice from a very experienced rural physician. He said...

Brian ShillingFebruary 3, 2008

Online Marketing

Compare Keywords with Google Trends

The beta Google Trends is fascinating for compare search volumes of similar terms. Does “PC repair” get more volume than “computer repair” and is the...

Brian ShillingJanuary 28, 2008

Online Marketing

Lessons in Ignoring Yahoo!

You gotta love when the web teaches you a new lesson. We had a call yesterday from a great Michigan-based prospect and when I asked...

Brian ShillingJanuary 25, 2008

Branding

Packaging Your Services

I see a consistent theme coming up among service-based businesses and that’s lack of clarity when it comes to “packaging” the company’s offerings. While I...

Brian ShillingJanuary 22, 2008

Marketing Tips

Make Time to Be Creative

I had a few last minute meeting cancellations this week so I took the time to get creative. I (gasp) shut off my cell phone...

Brian ShillingJanuary 17, 2008

Online Marketing

Too much email?

Feeling inundated with the amount of email you get each day? Check out Melvin Mann’s “Inbox Zero” video. The video has some audio/video sync problems,...

Brian ShillingJanuary 11, 2008

News

Women Outspend Men 3 to 2 on Technology Purchases

This past holiday I was amazed at how many of my female friends received tech gadgets as presents. One friend was beaming about her new...

Brian ShillingJanuary 3, 2008

Marketing Strategy

Feng Shui for Presentations

I just came across Garr Reynolds’ Presentation Zen blog on Seth Godin’s blog. Wow – what an amazing amount of useful information related to the...

Brian ShillingJanuary 3, 2008

Marketing Tips

Staying Positive in Negative Business Climate

Check out Brian Tolle’s Comcast Newsmakers interview on YouTube. Great New Year’s advise for Michigan businesses about staying positive despite economic setbacks.

Brian ShillingDecember 28, 2007

Health Tech Marketing Blog

Michigan Entrepreneurs Wanted

The Triple A Threat in Referral Marketing

Compare Keywords with Google Trends

Lessons in Ignoring Yahoo!

Packaging Your Services

Make Time to Be Creative

Too much email?

Women Outspend Men 3 to 2 on Technology Purchases

Feng Shui for Presentations

Staying Positive in Negative Business Climate

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