Health Tech Marketing Blog, Digital Health Marketing Blog

Online Marketing

Lessons in Ignoring Yahoo!

You gotta love when the web teaches you a new lesson. We had a call yesterday from a great Michigan-based prospect and when I asked...

Brian ShillingJanuary 25, 2008

Branding

Packaging Your Services

I see a consistent theme coming up among service-based businesses and that’s lack of clarity when it comes to “packaging” the company’s offerings. While I...

Brian ShillingJanuary 22, 2008

Marketing Tips

Make Time to Be Creative

I had a few last minute meeting cancellations this week so I took the time to get creative. I (gasp) shut off my cell phone...

Brian ShillingJanuary 17, 2008

Online Marketing

Too much email?

Feeling inundated with the amount of email you get each day? Check out Melvin Mann’s “Inbox Zero” video. The video has some audio/video sync problems,...

Brian ShillingJanuary 11, 2008

News

Women Outspend Men 3 to 2 on Technology Purchases

This past holiday I was amazed at how many of my female friends received tech gadgets as presents. One friend was beaming about her new...

Brian ShillingJanuary 3, 2008

Marketing Strategy

Feng Shui for Presentations

I just came across Garr Reynolds’ Presentation Zen blog on Seth Godin’s blog. Wow – what an amazing amount of useful information related to the...

Brian ShillingJanuary 3, 2008

Marketing Tips

Staying Positive in Negative Business Climate

Check out Brian Tolle’s Comcast Newsmakers interview on YouTube. Great New Year’s advise for Michigan businesses about staying positive despite economic setbacks.

Brian ShillingDecember 28, 2007

Marketing Tips

Business Blogs: Get a Great Free Guide

Debbie Weil just posted a great free transcript covering her advice on writing a great business blog. It has excellent advice on writing copy for...

Brian ShillingDecember 22, 2007

Marketing Tips

Marketing Budgets – What’s the Right Amount?

Is your business spending enough on marketing? According to our surveys, if you’re like many of your colleagues, the answer is no. Go-to-Market Strategies recently...

Brian ShillingDecember 20, 2007

Marketing Tips

Free Keyword-Rich Backlink

If you have a LinkedIn profile, you can enter up to 3 website URL addresses. If you select “Other” as a category you can choose...

Brian ShillingDecember 13, 2007

Marketing Blog

Lessons in Ignoring Yahoo!

Packaging Your Services

Make Time to Be Creative

Too much email?

Women Outspend Men 3 to 2 on Technology Purchases

Feng Shui for Presentations

Staying Positive in Negative Business Climate

Business Blogs: Get a Great Free Guide

Marketing Budgets – What’s the Right Amount?

Free Keyword-Rich Backlink

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