Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Tips

Creating the right ad mix for healthcare marketing: The best use of popular digital platforms

Have you inherited a digital ads strategy that feels like “too much” or “too little”? Suspect your ad budget allocation is out of balance? Wonder…

Brian ShillingNovember 2, 2022

Marketing Strategy

What life sciences marketers need to know about RWD

In the last two years, has there been an industry newsletter or conference that doesn’t mention the importance and value of integrating real-world data (RWD)…

Lindsay GrothNovember 1, 2022

Marketing Tips

The horror! Avoid these terrifying marketing mistakes

It’s the spookiest time of the year! To celebrate, the CQ team shared their favorite Halloween candy, fall activity, and a marketing mistake that absolutely…

Rayna SouthartOctober 26, 2022

News

Employees giving back: Shenanigans and Shemammorgrams

Got your attention? The American Cancer Society and the University of Michigan Softball team have partnered for the past 13 years and raised $1,396,498 to…

Lindsay GrothOctober 26, 2022

Marketing Tips

7 can’t miss B2B marketing resources

With Q4 well underway, the end of the year will be here before you know it. As our content marketing team is heads down planning…

Melanie HilliardOctober 19, 2022

Clients

TruLite Health: Sparking change, reducing bias, and building trust within diverse populations

TruLite Health, a company offering the first enterprise-wide health equity platform to address racial and ethnic health disparities at the point of care, sought out…

Lindsay GrothOctober 18, 2022

Sales

Does sales think your leads suck? Try a lead scoring model

Your campaigns have been quite successful, with strong engagement rates, and ultimately filled your funnel with leads. Each week you share these leads that you…

Marla SokolowskiOctober 13, 2022

Content Marketing

Let’s blog! But first, use these 5 best practices

Have you been tasked with writing a blog post? Or perhaps you’re looking to start one for your company? Before you start, you should probably…

Rayna SouthartOctober 11, 2022

Public Relations

How social media has changed traditional PR

Melanie HilliardOctober 6, 2022

Marketing Strategy

5 B2B marketing must-haves in 2023

As B2B marketers dive into next year’s marketing budget, it’s also time to consider fresh ideas to include in your marketing plan. For marketers everywhere,…

Melanie HilliardOctober 5, 2022

Health Tech Marketing Blog

Creating the right ad mix for healthcare marketing: The best use of popular digital platforms

What life sciences marketers need to know about RWD

The horror! Avoid these terrifying marketing mistakes

Employees giving back: Shenanigans and Shemammorgrams

7 can’t miss B2B marketing resources

TruLite Health: Sparking change, reducing bias, and building trust within diverse populations

Does sales think your leads suck? Try a lead scoring model

Let’s blog! But first, use these 5 best practices

How social media has changed traditional PR

5 B2B marketing must-haves in 2023

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