Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Strategy

The Best Free Marketing Tools, Apps & Gadgets

Make your marketing dollars go farther with free marketing tools we use every day. Our video blog post below highlights a few of our favorite...

Brian ShillingJanuary 28, 2009

Online Marketing

Google Seminar for Small Business

The Small Business Administration will host a seminar next month in Ann Arbor covering use of Google free tools and advertising campaigns for your business....

Brian ShillingJanuary 26, 2009

Branding

In a Powerpoint Rut?

Are your Powerpoint presentations putting your audiences to sleep? Check out the slide:ology website. There’s an interesting blog post on presentation trends to watch in...

Brian ShillingJanuary 13, 2009

Online Marketing

Best Practices for Online Videos

Online Videos can truly differentiate your products and services from the competition because Google, Yahoo! and MSN give videos top ranking. In addition, visitors stay...

Brian ShillingJanuary 5, 2009

Marketing Tips

Email Blast Best Practices

I feel the holiday week is always a good time to look at marketing best practices. The phones are not ringing off the hook and...

Brian ShillingDecember 29, 2008

Marketing Tips

More Motivation to Increase Ad Spend in a Recession

There is some interesting information in this Forbes article on why you should continue to advertise during a recession. I know, you are thinking these...

Brian ShillingDecember 18, 2008

Marketing Tips

How IT Buyers Search for Products

TechTarget and Google released an excellent report on how IT pros use search during the purchasing process. One data point is IT buyers use the...

Brian ShillingDecember 11, 2008

Marketing Tips

Spend marketing dollars in a bad economy?

Read a great article in Entrepreneur by Robert Kiyosaki on reasons to keep up your marketing campaigns during bad economic times. The six week cycle...

Brian ShillingDecember 4, 2008

Marketing Tips

3 Steps to Successful Google Adwords Campaigns

Great article by Ian Howie on Wordtracker’s site. We find many companies to a decent job of keyword search, a mediocre job of ad copy...

Brian ShillingDecember 4, 2008

Marketing Tips

Top 5 Uses for a Visual Online Dictionary

This weekend I came across Visuwords – a visual online dictionary/thesaurus. It’s a powerful visualization tool because it lets you see the relationship between words...

Brian ShillingNovember 17, 2008

Health Tech Marketing Blog

The Best Free Marketing Tools, Apps & Gadgets

Google Seminar for Small Business

In a Powerpoint Rut?

Best Practices for Online Videos

Email Blast Best Practices

More Motivation to Increase Ad Spend in a Recession

How IT Buyers Search for Products

Spend marketing dollars in a bad economy?

3 Steps to Successful Google Adwords Campaigns

Top 5 Uses for a Visual Online Dictionary

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