Health Tech Marketing Blog, Digital Health Marketing Blog

Online Marketing

SEO, PPC and email are most effective

Validating what we have been seeing for awhile with our clients, senior marketing executives view search engine optimization, pay-per-click (PPC) and e-mail tactics as the...

Brian ShillingJune 3, 2009

Branding

Using Mindmaps for Marketing

Check out our real-time presentation audio blog using my latest toy -the Livescribe 2GB Pulse SmartpenClick the link below and select “full screen” and the...

Brian ShillingMay 28, 2009

Content Marketing

Wow Visitors AND Search Engines with Your Web Copy – Part 4

Welcome to the last installment of my Wow with Web Copy series. In past blog posts I’ve discussed setting website goals, finding the most effective...

Brian ShillingMay 26, 2009

Content Marketing

Wow Visitors AND Search Engines with Your Web Copy – Part 3

Part 3. Create a master web copy template. In my ongoing series on crafting the perfect copy for your website, this week I’ll discuss creating...

Brian ShillingMay 19, 2009

Content Marketing

Wow Visitors AND Search Engines with Your Web Copy – Part 2

Last week I spoke about the importance of determining overall site goals before writing copy. This week I tackle finding the right keywords to use...

Brian ShillingMay 12, 2009

Public Relations

Whose covering your topics?

If you are looking to pitch journalists or publications for public relations efforts and need to know who has been covering your areas of interest,...

Brian ShillingMay 7, 2009

Content Marketing

Wow Visitors AND Search Engines with Your Web Copy

Writing website copy which appeals to both your website’s visitors and search engine robots is part art, part science. Over the next few weeks I...

Brian ShillingMay 5, 2009

Marketing Tips

Marketing automation for technology companies

Business development and sales teams at small-to-midsized technology companies are stretched thinner than ever, if they even exist at all. Marketing automation systems (also known...

Brian ShillingApril 20, 2009

Online Marketing

Microblogging for B2B Technology Companies

Gartner added micro-blogging to its list of technologies that will transform business over the next two to five years, predicting that by 2011, business micro-blogging...

Brian ShillingApril 15, 2009

News

Lowly Rectangle Ads Outperform Skyscrapers, Leaderboards

Internet marketing firm Lotame found that 300 x 250 “medium rectangle” online ads averaged 13 seconds of “viewing” exposure per user served vs. only 5.4...

Brian ShillingApril 14, 2009

Health Tech Marketing Blog

SEO, PPC and email are most effective

Using Mindmaps for Marketing

Wow Visitors AND Search Engines with Your Web Copy – Part 4

Wow Visitors AND Search Engines with Your Web Copy – Part 3

Wow Visitors AND Search Engines with Your Web Copy – Part 2

Whose covering your topics?

Wow Visitors AND Search Engines with Your Web Copy

Marketing automation for technology companies

Microblogging for B2B Technology Companies

Lowly Rectangle Ads Outperform Skyscrapers, Leaderboards

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