Health Tech Marketing Blog, Digital Health Marketing Blog

News

Advertising to Change More in the Next 5 Years than in the Last 50

An IBM study is predicting the end of advertising as we know it. It floors me that IBM has an Institute for Business Value that...

Brian ShillingOctober 1, 2009

Online Marketing

Now add your own videos to Animoto

We’ve been using Animoto for a few months now and love it. Examples of the videos we’ve created with Animoto can be found on our...

Brian ShillingSeptember 24, 2009

News

US entrepreneurs now get loans through Kiva

I was really excited to find out this evening that Kiva.org is now offering microloans to small businesses in the U.S. Our 24th microloan is...

Brian ShillingSeptember 22, 2009

Marketing Tips

Improve Your Online Searchability with DAO

Digital Asset Optimization (DAO) is the part of a change companies are implementing to meet online consumer search needs. DAO is different from Search Engine...

Brian ShillingSeptember 15, 2009

Branding

Take a ride on the Wonder Wheel

Although it’s been out awhile, I just started playing with Google’s Wonder Wheel. If you perform a Google search, you will see a “show options”...

Brian ShillingSeptember 15, 2009

Branding

What the font?

Check out the great NY Times article about the debate over IKEA changing their font in their 2010 catalog. Design does matter. A logo designed...

Brian ShillingSeptember 9, 2009

Online Marketing

Ranking on Google News

Getting a top ranking on Google News for your original articles can mean many leads for your business. Check out this informative video from Google’s...

Brian ShillingSeptember 8, 2009

Marketing Tips

Does Malcolm Gladwell’s Outliers Apply to Business?

I just finished reading Malcolm Gladwell’s new book Outliers: The Story of Success. While it details how a person’s environment, cultural background and lucky breaks...

Brian ShillingAugust 26, 2009

Online Marketing

Social media passes web-based email usage

According to a report by Nielsen Online, social networking site use has surged 73% and exceeded web-based email usage for the first time ever! Last...

Brian ShillingAugust 24, 2009

Online Marketing

What Google Caffeine Might Mean for your business

One of the largest behind-the-scenes updates to Google’s search technology in three years is in the works. On August 10th, Google quietly began soliciting feedback...

Brian ShillingAugust 12, 2009

Health Tech Marketing Blog

Advertising to Change More in the Next 5 Years than in the Last 50

Now add your own videos to Animoto

US entrepreneurs now get loans through Kiva

Improve Your Online Searchability with DAO

Take a ride on the Wonder Wheel

What the font?

Ranking on Google News

Does Malcolm Gladwell’s Outliers Apply to Business?

Social media passes web-based email usage

What Google Caffeine Might Mean for your business

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