Health Tech Marketing Blog, Digital Health Marketing Blog

Online Marketing

Don’t overlook the importance of being negative

I’m usually a pretty positive person, but there is one instance when it pays to think negative and that is pay-per-click campaigns. Pay-per-click or sponsored...

Brian ShillingMay 4, 2010

Online Marketing

Why aren’t more B2Bs selling online?

In a recent study, Enquiro and Business.com found that 58 percent of B2B customer prefer to make repeat purchases online. Yet only a small percentage...

Brian ShillingApril 23, 2010

Online Marketing

Video raises site click-through rates up to 200%.

Some food for thought from the folks at Forrester Research: You’re 53x more likely to appear on page one of Google’s search results when you...

Brian ShillingApril 6, 2010

Marketing Tips

In marketing, patience is a virtue

Rich Sheferen, President of Strategic Profits, posted the following in a blog post… “MARKETING ISN’T A CAMPAIGN…IT’S A COMMITMENT!!!” It’s a commitment to a relationship. This...

Brian ShillingApril 5, 2010

Marketing Tips

Choosing the best web domain name

Many startups ask us how to choose the best domain name for both SEO and branding. There are so many secured domains, finding a domain...

Brian ShillingMarch 31, 2010

Marketing Tips

Marketing isn’t a campaign, it’s a commitment

Love this quote from Rich Scheferen’s excellent blog series on building credibility…. “MARKETING ISN’T A CAMPAIGN… IT’S A COMMITMENT!!!” It’s a commitment to a relationship....

Brian ShillingMarch 10, 2010

News

Apple Overrated, Cisco Underappreciated

Check out IT Database’s latest report Business Press Technology Coverage for a fascinating look at how business publications cover the technology industry. Tech gets far...

Brian ShillingMarch 8, 2010

Online Marketing

Technology Companies Diving More into Social Media

A new MarketingSherpa Social Media Marketing Benchmark Report found that more than 55% of marketers surveyed in the hardware and software industries plan an increase...

Brian ShillingMarch 2, 2010

News

The best Superbowl ad was cheap

The best Superbowl ad last Sunday was Google’s. Hands down. It’s so simple anyone with a computer and free movie editing software could have made...

Brian ShillingFebruary 9, 2010

Online Marketing

3 Myths about SEO Companies

Great post by Aaron Muller discussing myths related to search engine optimization companies. You can almost think of Search Engine Optimization (SEO) as a somewhat...

Brian ShillingFebruary 4, 2010

Health Tech Marketing Blog

Don’t overlook the importance of being negative

Why aren’t more B2Bs selling online?

Video raises site click-through rates up to 200%.

In marketing, patience is a virtue

Choosing the best web domain name

Marketing isn’t a campaign, it’s a commitment

Apple Overrated, Cisco Underappreciated

Technology Companies Diving More into Social Media

The best Superbowl ad was cheap

3 Myths about SEO Companies

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