Health Tech Marketing Blog, Digital Health Marketing Blog

Content Marketing

6 takeaways from a HITMC first-timer

I’m just over a month past my first Healthcare and IT Marketing Community (HITMC) conference in Las Vegas. Several pearls of wisdom have stuck with…

Aaron OggFebruary 24, 2023

Marketing Strategy

HEOR and RWE and RWD, oh my!

Over the past few years, especially during the pandemic, we heard the acronyms for health economics and outcomes research (HEOR), real-world evidence (RWE), and real-world…

Lindsay GrothFebruary 14, 2023

Marketing Tips

Trade show must-haves: One little box to the rescue

You get to your booth on the exhibit show floor, and everything is already set up—phew—the lights are working, the last-minute sales sheet is on…

Chris SlocumbFebruary 8, 2023

Sales

9 ways to ace your next c-suite presentation

Communicating with the healthcare c-suite is a skill that anyone selling to the healthcare industry can master. Remember, they are people. They just happen to…

Chris SlocumbFebruary 7, 2023

Marketing Strategy

Oh, Elon: Is Twitter still good for healthcare marketing?

Elon Musk bashing is a popular pastime these days. Twitter mavens and marketers decry massive changes made to their beloved social media platform since the…

Aaron OggJanuary 30, 2023

Marketing Strategy

5 emerging trends in biotechnology marketing

In 1999, then-President Bill Clinton declared January 2000 National Biotechnology Month. While public interest has waned over the years, the COVID pandemic highlighted the need…

Melanie HilliardJanuary 26, 2023

Older man showing colleague something on computer

Clients Online Marketing

Two thirds of all B2B companies are outsourcing their marketing department – here’s why

Twenty years ago most companies viewed outsourcing their marketing department as insane. But in the Bay Area and Seattle, where I started Clarity Quest, the…

Chris SlocumbJanuary 24, 2023