Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Strategy

Find your mojo with this B2B lead scoring template

When it comes to identifying the B2B leads most likely to convert to a sale, it’s like trying to find a needle in a haystack,…

Melanie HilliardMarch 30, 2023

Marketing Strategy

19 overused buzzwords to avoid in B2B healthcare marketing

All B2B marketers have been guilty of leaning on overused buzzwords and cliches. We breathe the same air and read many of the same books,…

Aaron OggMarch 28, 2023

Marketing Tips

5 tips for using animations on your website

Certain web animation techniques can enhance the user experience and emphasize specific areas of your website. When misused, animations can be distracting and overwhelming, create…

Casey FrushourMarch 20, 2023

Online Marketing

3 B2B LinkedIn best practices for more successful ad campaigns

LinkedIn Ads are the go-to digital marketing channel for most B2B marketers, especially those making an educational sale with a cycle stretching anywhere from nine…

Marla SokolowskiMarch 16, 2023

Marketing Strategy

The intersection of the 4 P’s in healthcare: Providers, payers, pharma, and the patient

Pharma & Payers The intersecting relationship between pharmaceutical companies and payers is increasingly important. As the payer voice (data, panels, etc.) is being brought in…

Lindsay GrothMarch 7, 2023

News

Defending the bottom line: 5 RCM trends healthcare marketers should know about

Hospitals, healthcare systems, and practices are all feeling the revenue heat in 2023. Why is basically every organization feeling strapped for cash? Surprise! COVID-19 messed…

Rayna SouthartMarch 3, 2023

News

Rare Disease Day: Let’s make recognition more common

The more people a disease affects, directly or indirectly, the more attention the disease tends to get. Look no further than COVID for proof, but…

Aaron OggFebruary 28, 2023

Content Marketing

6 takeaways from a HITMC first-timer

I’m just over a month past my first Healthcare and IT Marketing Community (HITMC) conference in Las Vegas. Several pearls of wisdom have stuck with…

Aaron OggFebruary 24, 2023

Marketing Strategy

HEOR and RWE and RWD, oh my!

Over the past few years, especially during the pandemic, we heard the acronyms for health economics and outcomes research (HEOR), real-world evidence (RWE), and real-world…

Lindsay GrothFebruary 14, 2023

Marketing Tips

Trade show must-haves: One little box to the rescue

You get to your booth on the exhibit show floor, and everything is already set up—phew—the lights are working, the last-minute sales sheet is on…

Chris SlocumbFebruary 8, 2023

Health Tech Marketing Blog

Find your mojo with this B2B lead scoring template

19 overused buzzwords to avoid in B2B healthcare marketing

5 tips for using animations on your website

3 B2B LinkedIn best practices for more successful ad campaigns

The intersection of the 4 P’s in healthcare: Providers, payers, pharma, and the patient

Defending the bottom line: 5 RCM trends healthcare marketers should know about

Rare Disease Day: Let’s make recognition more common

6 takeaways from a HITMC first-timer

HEOR and RWE and RWD, oh my!

Trade show must-haves: One little box to the rescue

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