There seems to be alot of buzz around designing new websites these days. The process is more complicated than ever since firms want great a great storefront, amazing search engine rankings AND a creative design. Balancing these requirements is much easier if you start with a web outline or sitemap. Many small to medium-sized firms just hand over a web project to a creative agency without goals or exacting requirements. This is a recipe for disaster.
Seeing the entire structure of a website on screen or paper makes it much simpler to design the right side the FIRST time. When interviewing creative agencies or marketing firms for your next web marketing project, ask them about their pre-production process and make sure you are getting all your requirements meet to save costly re-works later.