As content marketers, we spend a lot of time writing and proofreading copy. Blog posts, brochures, articles, white papers, and case studies must all be written clearly to engage readers and persuade them to take action.
Hemingway is a new app that helps marketers improve the clarity of their writing by quickly highlighting text that is complex, hard to understand, or uses passive voice.
Hemingway can be used directly in your browser. Simply paste your text into the app, click edit, and Hemingway quickly provides you with a list of suggestions.
A word of caution: Don’t alter your content solely at the recommendation of Hemingway or any other proofreading app. As a professional marketer or content creator, you know from experience how to write effectively for your audience. Apps can be a good way to double-check your work, but you are ultimately the best judge of effective marketing copy.
For more marketing tips, read more of our healthcare marketing agency’s blog posts. Visit Clarity Quest Marketing online for more information, or call (877) 887-7611 to request a quote.
Author: +Brian Shilling