According to Google, in 2013 more people will use smart phones than PCs to get online and in 2015 there will be one mobile device for each person on earth. In the past two years mobile searches have grown 500%. With statistics revealing the exponential growth the smart phone industry has seen in recent years, it is critical that your business develop a mobile-friendly website as a part of its overall marketing strategy.
Company websites optimized for smart phone users makes that company more beneficial and attractive to clients, and helps propel business forward. Users have high expectations for mobiles sites, while a poor mobile site experience can turn existing and potential customers away from your business and towards competitors. Google has put forth an initiative, GoMo, to help companies like yours take advantage of the extensive opportunities in mobile technology by learning how to optimize their websites for mobile users.
GoMo offers extensive information to companies hoping to develop a successful mobile site. The website offers the “10 Mobile Site Best Practices” that businesses can employ such as improving loading speed, being thumb friendly, and making content local. The GoMo website also provides the “GoMoMeter” which gives businesses the ability to test their mobile sites and receive free personalized reports with recommendations to create a more mobile-friendly experience. Businesses can then search through local vendors and professionals to help them build their mobile site. The site also offers current information on mobile site trends and industry updates.
Looking to add a mobile website presence? During February 2012, Clarity Quest website development team is offering a discounted mobile website package:
Mobile web development & 12 months of mobile site hosting: $999 (normally $1,299)