Do you know if you’re making big money-wasting mistakes on your Google Ads campaigns?
Google Ads campaigns require thoughtful strategy, patience, and adaptability. Learn how to avoid 5 common money-wasting mistakes and get your ads in front of the right audience.
Related: An $11M lead from Google Ads
1. Not using the right keyword matches
Other than knowing which keywords to use, knowing your audience, and knowing your budget, knowing the difference between each type of keyword and when to use them in Google Ads is one of the first steps you should take when setting up a campaign.
Here’s a basic breakdown of each keyword type and how they work. Using the right keyword match type ensures real prospects can find your ads. The wrong match type can lead to wasted impressions and clicks from people outside of your intended audience and won’t produce quality leads for your products and services.
Don’t let the wrong keyword type derail your effort to reach potential customers.
2. Not tracking the right conversion metrics
Make sure you’re tracking the right conversions so you know which of your campaigns are converting into real business. You can do this by setting up conversion metrics in Google Analytics and syncing them with Google Ads.
3. Not targeting the proper locations
When setting up campaigns, improper location targeting is arguably the number one Google Ads money-wasting mistake.
Be sure to choose your location settings in each campaign carefully – including location exclusions – to ensure you’re only advertising to people in the locations where you can offer your services or ship your products.
4. Not having well written ads
Regularly monitor the CTR and conversions of each of your ads to see what’s working, then adjust and experiment with text to make the top performers even much more effective.
PPC advertising is competitive, but you can boost your chances of success by paying close attention to the details and making small adjustments consistently. Don’t forget to check out the competitions’ ad copy so you know what you’re up against.
5. Not using ad extensions
Using the tools Google Ads has to offer is essential. One of the most powerful is the ever-growing list of ad extensions. Extensions like sitelinks, call, and location allow your ad to take up more space on the results page and help searchers get the information they need faster.
