Ann Arbor SPARK will hold a marketing roundtable discussion this Tuesday, May 8 entitled “Return on Marketing Investment.” The roundtable will be held live and via a webcast and will teach attendees about simple ROI metrics, and provide a panel to answer questions and provide a range of insight. Panelists include Bud Gibson – Creator of EMU’s Integrated/SEO Marketing Program, Jeff Ewald – Founder of Optimization Group – a measurement and analytics company for marketing and marketing communications, and Eric Jacobson – CFO of Amplifinity, Inc. – a company that helps track Word of Mouth campaigns and provides performance metrics. The roundtable will be streamed from 5:40-7PM by Magic Coast, and will be held live at SPARK Central (330 East Liberty, Lower Level, Ann Arbor, MI 48104) from 5-7PM, with registration and networking before the discussion.
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