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May 3/4 – AMT-CT to Hold Marketing Planning Boot Camp

By April 9, 2012April 12th, 2019No Comments

Mark you calendars for May 3rd and 4th because the American Marketing Association of Connecticut (AMA-CT) will be holding a new professional development opportunity – “Marketing Planning Boot Camp”. ­This event, to be held in Hartford, Connecticut, will split participants into small groups where they will be given a case study company in need of a new marketing plan. A marketing plan development expert will oversee each group’s creation of an effective, unique, high quality marketing strategy. Participants will leave this two-day boot camp with extensive knowledge about how to develop, execute, and measure highly intricate and successful marketing plans, including how to create a situation analysis, competitor analysis, marketing objectives, target marketing, positioning, mix marketing approaches, and action plans. This event is intended for marketing professionals, business managers, and entrepreneurs with a basic understanding of marketing. This boot camp will be held at the UCONN School of Business (Graduate Business Learning Center, 100 Constitution Plaza, Hartford, CT 06103) on May 3 and 4. Register now before space is full here.

 

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Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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